Shoe Beauty! Adidas joins fight against marine plastic waste

Adidas has joined the effort to clean up the Earth’s oceans by taking plastic waste found floating in the sea to make shoes.


UltraBOOST Uncaged Parley

The German sportswear Adidas company has teamed up with Parley for the Oceans, an environmental group that raises awareness of pollution in the ocean, to produce runners made from recycled ocean waste.

Each pair of shoes contains 11 plastic bottles removed from the sea, in a design that’s inspired by ocean wave
They have made an initial stock of 7,000 pairs of the UltraBOOST Uncaged Parley but the company says it plans to make more with a target of one million pairs of shoes using Parley Ocean Plastic in 2017. Essentially meaning 11 million plastic bottles will be removed from the ocean by Adidas next year.


The upper part of the shoe is made from 5 per cent recycled polyester and 95 per cent waste plastic taken from the waters around the Maldives, while recycled material was also used to make most of the rest of the trainer, including the heel, lining, and laces.

Last year, a study estimated that around eight million metric tons of our plastic waste enter the oceans from land each year, and another revealed that oceans could contain more plastic than fish by 2050 unless the world took immediate action.

Tackling marine pollution will require a huge effort and everyone will have to play their part. If you want to know more about how you can make a difference, visit Clean Coast for some useful information.

About the Author

Daniel Farrell
Interested in all things on the Irish coast and sharing the best of it. // Email: // Follow on Twitter: @DanielsSeaViews